Media Buys, Attribution, & Optimization
Tired of deciphering static post log reports and relying on “leading indicators” to interpret how your ads are performing?
Or, worse, ¯\_(ツ)_/¯ ?
So were we.
We reimagined media buying as a measured, performance-driven service. Then we built the kind of company we’d want to hire: transparent, data-centered, and with deep subject matter expertise.
Let's build something big.
We don’t have to tell you paid media and advertising agencies have a bad reputation.
Opaque, variable pricing models. Performance measured by feel and vanity metrics … not core business KPIs. Big promises and lukewarm delivery.
We’ve hired these agencies, and in previous roles we’ve fired these agencies. Fly-by-night, high-churn, one-sized fits all-marketing-packages is not what we wanted to build.
W2PY began with the hypothesis that you can build a transparent, high-performance media buying firm without any shady tactics. And that the best way to prove this hypothesis was to help our clients distribute their stories, solve their problems, at scale.
Together, we can go big.
What We Do
“If you can’t measure it, you can’t improve it.”