We Buy, Measure, and Optimize Paid Media

Tired of deciphering static post log reports and relying on “leading indicators” to interpret how your ads are performing?

Or, worse, ¯\_(ツ)_/¯ ?

So were we.

We reimagined media buying as a measured, performance-driven service. Then we built the kind of company we’d want to hire: transparent, data-centered, and with deep subject matter expertise.


TV Media Buying

Let's build something big.

We don’t have to tell you paid media and advertising agencies have a bad reputation.

Opaque, variable pricing models. Performance measured by feel and vanity metrics … not core business KPIs. Big promises and lukewarm delivery.

We’ve hired these agencies, and in previous roles we’ve fired these agencies. Fly-by-night, high-churn, one-sized fits all-marketing-packages is not what we wanted to build.

W2PY began with the hypothesis that you can build a transparent, high-performance media buying firm without any shady tactics. And that the best way to prove this hypothesis was to help our clients distribute their stories, solve their problems, at scale.

Together, we can go big

What We Do

Facebook Ads

Our bread-and-butter, we've been a Facebook advertiser for over 10 years and have helped hundreds of clients scale their businesses with its demographic targeting capabilities.

Instagram Ads

Instagram isn't just for food pics & selfies anymore. It's a powerful shopping and branding platform - and its usage doubled between 2016 and 2018. If you're running social ads, you can't afford to exclude IG.


The options are overwhelming, we know. This is all we do - lean on our expertise to help set a course before you start spending those precious ad dollars.

TV Media Buys

As social ad costs continue to rise, TV is becoming much more attractive. We taken a data-driven approach to buys, analytics, and performance measurement.

Radio & Podcast Ads

22% of the US population listens to 1-2 hour podcasts weekly. Terrestrial radio and podcast advertising might be the best attention arbitrage for your ad dollars right now.

1:1 Consulting

Whether you just need assistance setting up campaigns, understanding attribution, or want to get your team up to speed on the best practices for comment moderation - we've been there, and we can help.

Peter Drucker Quote

“If you can’t measure it, you can’t improve it.”

Peter Drucker

Author, "The Effective Executive"