We create paid media campaigns that drive conversions and revenue.

Good measurement and relentless optimization are the key to paid media campaign success.

We apply analytical rigor to even the squishiest of media buys (we’re looking at you, TV). Then we compare apples-to-apples data points to help our partners make informed decisions, quickly, and solve their most critical business problems.

A little more about what we specialize in:

W2PY is a digital-first company; we measure TV and radio as we would a digital advertising campaign. We help companies optimize their campaigns by thinking about commercial performance empirically and being crazy about attribution. 

Our reports includes a variety of metrics: CPM, CPA (cost per action), direct response rate, brand lift, conversion rate and more.

We work directly with networks and broadcasters to buy TV spots. Our purchasing capabilities, and the ability to measure, cover cable, broadcast, syndicated shows, satellite, over-the-top (OTT), video-on-demand (VOD), and Connected TV. 

Facebook + Instagram AdS

Demographic targeting is fundamentally different. For the past 10 years we’ve helped hundreds of brands minimize waste and maximize their RoAS with efficient ad spend, reaching exactly the right customer (and iteratively identifying others like her).

We’ve learned that most agencies that sell “Facebook Ads as a Service” do so as a bolt-on; they don’t specialize in demographic advertising foremost. So, we created a system for brands to get started: by analyzing their current customers, parsing by LTV, and identifying opportunity gaps.

Strategy, Consulting, +Education

No one knows your business better than you do. But if you need strategic advice on user acquisition, want to grow faster, or need to train up a larger team – we’re happy to help. 

Topics we’ve trained our partners in the past on include:

  • Understanding & acting upon analytics
  • Shaping the conversation with social ads
  • Getting exponential results by dovetailing organic and paid acquisition strategies

Partners, not clients.

We know marketing is a highly commoditized service and you have many options to choose from. 

We’re not interested in being your vendor. We’re interested in growing your business, name recognition, and helping you focus on what you do well by solving this problem for you. 

We want you to scale. We want to watch you succeed. We want you to win. 

We’re in it for the long-haul.